Here is a quick little video to help you understand how our BrandVision toolset helps your brand use video better. Enjoy!
We are happy to answer any questions following the show!
Thursday, July 28, 2011
Monday, April 11, 2011
Consider TV to drive your Social Media and SEO efforts
These days you hear so much about how Social Media can help your business. We know from experience that you can have some positive results if your content is targeted, using social media to communicate with your existing audience. You may even grow your audience by hundreds or even thousands. You also hear a lot about search optimization and again we have experienced how video can really help drive search online. Having a good SEO and Social strategy is important today. If you really want to have success, consider using TV as the driver to really power both of these aspects of your online strategy.
Ok – I know if you read this far you are trying to figure how TV has anything to do with Social Media or SEO. Well let me start with SEO. The success of search optimization is related to the keywords you are targeting. Obviously you know that having a well structured website and an active blog are key to growing search penetration for those keywords. More and more companies are having great success using video to also drive search. In general, the key to targeting keywords is to create content structured at capturing those searching for those words and phrases. TV can help with the content you need and help setup the search of keywords into the mentality of those watching. More on this in a moment…
Social media is a great place to engage with your audience. It’s a great place to support people and to drop promotions or offers that your social group will share. It’s also a great place to share video. We produce TV programs and video for the golf business for much of our work. And we always tell our clients in this space that it’s important to realize that social media is still quite limited when you want to grow a significant golf audience, those who are spending money in the game. The same can be true for many vertical markets, especially if you know many buyers are older. I guess the question you have to ask is if your intended audience really spend much time on Facebook and Twitter looking for your products? In reality, the numbers are still quite small in comparison to traditional media audiences.
Also small to medium size companies need to be careful to not place too many dollars into social media. Particularly when well-planned media dollars can help you have much larger reach. TV has become more accessible if you have a good plan and quality content. Let’s face it, targeted TV still has the best chance of reaching people over the age of 40 than any other
medium. In our case, good golf shows on TV provide the opportunity to embed your products in program reaching golf viewers. These viewers are folks with the expendable income to purchase golf products. In many cases you can reach hundreds of thousands instead of a few thousand people by simply using TV effectively.
This is why considering TV is so important; consider the chain of events that can really lead to success in finding customers. Content is key for success in online media, whether social, blogging, sharing to information leaders or even engagement on your own site. If you listen to most social media and web optimization firms, video is becoming very important to be successful online. Our experience is that groups who have a solid plan to produce video for TV and online distribution are going to have more success in their overall electronic marketing efforts.
The other thing to consider here is just how TV can be a catalyst for your entire strategy. Here is how it would work for you. Let’s say you have a product that has five key selling points. If you were to produce one good video on each of your selling points – you could also gain one or two good commercials from this same effort. Having someone experienced in video communication is key.
Considering you have the right team and good messaging, you could affordably produce several good videos for each key selling point. Plus you could gain a series of instructional videos in the same effort. This would allow you to release one video each month for the entire year into your social media platform and on your website. Further, you can write new blog posts about the content in your videos. One strategy we use is to create a web show with different segments every two weeks. Each show provides content that we can write about over the two weeks in our social and blog tools. In fact the scripting process for the videos will help you with content for blogs, social media posts, and updating your website. Again the TV process is helping drive the social engagement platform and our web content.
So the question is where can you place TV advertising and gain success? There are several good options out there. First, consider placing your new commercials in key golf markets through spot cable. Comcast Spotlight can provide your company an affordable way to test your spots on News or Business channels into key markets. You can even get affordable ROS spots running during MLB on networks like FSN and Comcast Sports Net. Here’s the thing, if you now have great video content, it is easy to test different messages and pricing to see what is working best.
There are also good regional programs that can help you reach your audience with solid TV spots. Again if you have great video from the above-mentioned efforts, many of these programs will consider using your videos inside the shows. This is especially true if the video is informative with high quality. I can tell you having produced 200+ hours of TV shows over the past 20 years Action Television is always interested in good content we can write into our shows. Plus, these programs can provide a lot of reach and penetration with plenty of frequency to get your message across. For example, we have a show here in Colorado called Best Golf Colorado that runs in prime timeslots and does very well with reach because it is targeted to the market. There are good shows in a lot of the key markets in the US.
There are also a few independent national programs that have extensive television reach and established online penetration. Shows like Golf Life, the national golf series we produce for FSN and Comcast Sports Net, can guarantee an audience of well over 500,000 golf viewers through each episode. These shows reach large golf audiences through consistent airtimes and upwards of ten to twelve repeats of the show. If your product is featured and you develop a social media enticement, you now have a chance of getting direct sales. At minimum the TV message can help grow traffic to your social platforms that can become customers through further efforts.
One additional benefit of a solid TV plan is that you can redistribute video from your television production that can be used online to help grow your search engine optimization. Some of these shows like the aforementioned Golf Life have very well established video channels targeting golfers on places like iTunes, Hulu, YouTube, Apple TV, Roku, Vimeo, AOL, Yahoo and Google Video. Your informational videos or how to videos using your products can be posted to these online golf video networks with your keywords. These leading sites help you grow your search ratings if done correctly. In many cases you can leverage a media buy on the TV programs to gain additional reach within the online offerings. This can also be done with print media purchases, where print media firms have solid online video options as part of a print package.
So consider that a solid TV plan and production of great informative video content can really help you across all of your online content needs. Start with good content and your social and online marketing strategies will work much better. We would be happy to discuss how we apply these strategies for many leading companies who we have worked with recently.
Ok – I know if you read this far you are trying to figure how TV has anything to do with Social Media or SEO. Well let me start with SEO. The success of search optimization is related to the keywords you are targeting. Obviously you know that having a well structured website and an active blog are key to growing search penetration for those keywords. More and more companies are having great success using video to also drive search. In general, the key to targeting keywords is to create content structured at capturing those searching for those words and phrases. TV can help with the content you need and help setup the search of keywords into the mentality of those watching. More on this in a moment…
Social media is a great place to engage with your audience. It’s a great place to support people and to drop promotions or offers that your social group will share. It’s also a great place to share video. We produce TV programs and video for the golf business for much of our work. And we always tell our clients in this space that it’s important to realize that social media is still quite limited when you want to grow a significant golf audience, those who are spending money in the game. The same can be true for many vertical markets, especially if you know many buyers are older. I guess the question you have to ask is if your intended audience really spend much time on Facebook and Twitter looking for your products? In reality, the numbers are still quite small in comparison to traditional media audiences.
Also small to medium size companies need to be careful to not place too many dollars into social media. Particularly when well-planned media dollars can help you have much larger reach. TV has become more accessible if you have a good plan and quality content. Let’s face it, targeted TV still has the best chance of reaching people over the age of 40 than any other
medium. In our case, good golf shows on TV provide the opportunity to embed your products in program reaching golf viewers. These viewers are folks with the expendable income to purchase golf products. In many cases you can reach hundreds of thousands instead of a few thousand people by simply using TV effectively.
This is why considering TV is so important; consider the chain of events that can really lead to success in finding customers. Content is key for success in online media, whether social, blogging, sharing to information leaders or even engagement on your own site. If you listen to most social media and web optimization firms, video is becoming very important to be successful online. Our experience is that groups who have a solid plan to produce video for TV and online distribution are going to have more success in their overall electronic marketing efforts.
The other thing to consider here is just how TV can be a catalyst for your entire strategy. Here is how it would work for you. Let’s say you have a product that has five key selling points. If you were to produce one good video on each of your selling points – you could also gain one or two good commercials from this same effort. Having someone experienced in video communication is key.
Considering you have the right team and good messaging, you could affordably produce several good videos for each key selling point. Plus you could gain a series of instructional videos in the same effort. This would allow you to release one video each month for the entire year into your social media platform and on your website. Further, you can write new blog posts about the content in your videos. One strategy we use is to create a web show with different segments every two weeks. Each show provides content that we can write about over the two weeks in our social and blog tools. In fact the scripting process for the videos will help you with content for blogs, social media posts, and updating your website. Again the TV process is helping drive the social engagement platform and our web content.
So the question is where can you place TV advertising and gain success? There are several good options out there. First, consider placing your new commercials in key golf markets through spot cable. Comcast Spotlight can provide your company an affordable way to test your spots on News or Business channels into key markets. You can even get affordable ROS spots running during MLB on networks like FSN and Comcast Sports Net. Here’s the thing, if you now have great video content, it is easy to test different messages and pricing to see what is working best.
There are also good regional programs that can help you reach your audience with solid TV spots. Again if you have great video from the above-mentioned efforts, many of these programs will consider using your videos inside the shows. This is especially true if the video is informative with high quality. I can tell you having produced 200+ hours of TV shows over the past 20 years Action Television is always interested in good content we can write into our shows. Plus, these programs can provide a lot of reach and penetration with plenty of frequency to get your message across. For example, we have a show here in Colorado called Best Golf Colorado that runs in prime timeslots and does very well with reach because it is targeted to the market. There are good shows in a lot of the key markets in the US.
There are also a few independent national programs that have extensive television reach and established online penetration. Shows like Golf Life, the national golf series we produce for FSN and Comcast Sports Net, can guarantee an audience of well over 500,000 golf viewers through each episode. These shows reach large golf audiences through consistent airtimes and upwards of ten to twelve repeats of the show. If your product is featured and you develop a social media enticement, you now have a chance of getting direct sales. At minimum the TV message can help grow traffic to your social platforms that can become customers through further efforts.
One additional benefit of a solid TV plan is that you can redistribute video from your television production that can be used online to help grow your search engine optimization. Some of these shows like the aforementioned Golf Life have very well established video channels targeting golfers on places like iTunes, Hulu, YouTube, Apple TV, Roku, Vimeo, AOL, Yahoo and Google Video. Your informational videos or how to videos using your products can be posted to these online golf video networks with your keywords. These leading sites help you grow your search ratings if done correctly. In many cases you can leverage a media buy on the TV programs to gain additional reach within the online offerings. This can also be done with print media purchases, where print media firms have solid online video options as part of a print package.
So consider that a solid TV plan and production of great informative video content can really help you across all of your online content needs. Start with good content and your social and online marketing strategies will work much better. We would be happy to discuss how we apply these strategies for many leading companies who we have worked with recently.
Consider TV to drive your Social Media and SEO efforts
These days you hear so much about how Social Media can help your business. We know from experience that you can have some positive results if your content is targeted, using social media to communicate with your existing audience. You may even grow your audience by hundreds or even thousands. You also hear a lot about search optimization and again we have experienced how video can really help drive search online. Having a good SEO and Social strategy is important today. If you really want to have success, consider using TV as the driver to really power both of these aspects of your online strategy.
Ok – I know if you read this far you are trying to figure how TV has anything to do with Social Media or SEO. Well let me start with SEO. The success of search optimization is related to the keywords you are targeting. Obviously you know that having a well structured website and an active blog are key to growing search penetration for those keywords. More and more companies are having great success using video to also drive search. In general, the key to targeting keywords is to create content structured at capturing those searching for those words and phrases. TV can help with the content you need and help setup the search of keywords into the mentality of those watching. More on this in a moment…
Social media is a great place to engage with your audience. It’s a great place to support people and to drop promotions or offers that your social group will share. It’s also a great place to share video. But it’s important to realize that social media is still quite limited when you want to grow a significant golf audience, those who are spending money in the game. I guess the question you have to ask is if golfers who purchase golf products really spend much time on Facebook and Twitter looking for golf products? In reality, the numbers are still quite small in comparison to traditional media audiences.
Also small to medium size companies need to be careful to not place too many dollars into social media. Particularly when well-planned media dollars can help you have much larger reach. TV has become more accessible if you have a good plan and quality content. Let’s face it, targeted TV still has the best chance of reaching people over the age of 40 than any other medium. Good golf shows on TV provide the opportunity to embed your products in program reaching golf viewers. These viewers are folks with the expendable income to purchase golf products. In many cases you can reach hundreds of thousands instead of a few thousand people by simply using TV effectively.
This is why considering TV is so important; consider the chain of events that can really lead to success in finding customers. Content is key for success in online media, whether social, blogging, sharing to information leaders or even engagement on your own site. If you listen to most social media and web optimization firms, video is becoming very important to be successful online. Our experience is that groups who have a solid plan to produce video for TV and online distribution are going to have more success in their overall electronic marketing efforts.
The other thing to consider here is just how TV can be a catalyst for your entire strategy. Here is how it would work for you. Let’s say you have a product that has five key selling points. If you were to produce one good video on each of your selling points – you could also gain one or two good commercials from this same effort. Having someone experienced in video communication is key. If that group has golf experience can also be helpful.
Considering you have the right team and good messaging, you could affordably produce several good videos for each key selling point. Plus you could gain a series of instructional videos in the same effort. This would allow you to release one video each month for the entire year into your social media platform and on your website. Further, you can write new blog posts about the content in your videos. One strategy we use is to create a web show with different segments every two weeks. Each show provides content that we can write about over the two weeks in our social and blog tools. In fact the scripting process for the videos will help you with content for blogs, social media posts, and updating your website. Again the TV process is helping drive the social engagement platform and our web content.
So the question is where can you place TV advertising and gain success? There are several good options out there. First, consider placing your new commercials in key golf markets through spot cable. Comcast Spotlight can provide your company an affordable way to test your spots on Golf Channel or Business channels into key golf markets. You can even get affordable ROS spots running during MLB on networks like FSN and Comcast Sports Net. Here’s the thing, if you now have great video content, it is easy to test different messages and pricing to see what is working best.
There are also good regional golf programs that can help you reach your audience with solid TV spots. Again if you have great video from the above-mentioned efforts, many of these programs will use your videos inside the shows. This is especially true if the video is informative with high quality. I can tell you having produced 200+ hours of TV shows over the past 20 years Action Television is always interested in good content we can write into our shows. Plus, these programs can provide a lot of reach and penetration with plenty of frequency to get your message across. For example, we have a show here in Colorado called Best Golf Colorado that runs in prime time-slots and does very well with reach because it is targeted to the market. There are good shows in a lot of the key markets in the US.
There are also a few independent national programs that have extensive television reach and established online penetration. Shows like Golf Life, the national golf series for FSN and Comcast Sports Net, can guarantee an audience of well over 500,000 golf viewers through each episode. These shows reach large golf audiences through consistent airtimes and upwards of ten to twelve repeats of the show. If your product is featured and you develop a social media enticement, you now have a chance of getting direct sales. At minimum the TV message can help grow traffic to your social platforms that can become customers through further efforts.
One additional benefit of a solid TV plan is that you can redistribute video from your television production that can be used online to help grow your search engine optimization. Some of these shows like the aforementioned Golf Life have very well established video channels targeting golfers on places like iTunes, Hulu, YouTube, Apple TV, Roku, Vimeo, AOL, Yahoo and Google Video. Your informational videos or how to videos using your products can be posted to these online golf video networks with your keywords. These leading sites help you grow your search ratings if done correctly. In many cases you can leverage a media buy on the TV programs to gain additional reach within the online offerings. This can also be done with print media purchases, where groups like Golf Tips Magazine have solid online video options as part of a print package.
So consider that a solid TV plan and production of great informative video content can really help you across all of your online content needs. Start with good content and your social and online marketing strategies will work much better. We would be happy to discuss how we apply these strategies for many leading golf companies who we have worked with recently.
Ok – I know if you read this far you are trying to figure how TV has anything to do with Social Media or SEO. Well let me start with SEO. The success of search optimization is related to the keywords you are targeting. Obviously you know that having a well structured website and an active blog are key to growing search penetration for those keywords. More and more companies are having great success using video to also drive search. In general, the key to targeting keywords is to create content structured at capturing those searching for those words and phrases. TV can help with the content you need and help setup the search of keywords into the mentality of those watching. More on this in a moment…
Social media is a great place to engage with your audience. It’s a great place to support people and to drop promotions or offers that your social group will share. It’s also a great place to share video. But it’s important to realize that social media is still quite limited when you want to grow a significant golf audience, those who are spending money in the game. I guess the question you have to ask is if golfers who purchase golf products really spend much time on Facebook and Twitter looking for golf products? In reality, the numbers are still quite small in comparison to traditional media audiences.
Also small to medium size companies need to be careful to not place too many dollars into social media. Particularly when well-planned media dollars can help you have much larger reach. TV has become more accessible if you have a good plan and quality content. Let’s face it, targeted TV still has the best chance of reaching people over the age of 40 than any other medium. Good golf shows on TV provide the opportunity to embed your products in program reaching golf viewers. These viewers are folks with the expendable income to purchase golf products. In many cases you can reach hundreds of thousands instead of a few thousand people by simply using TV effectively.
This is why considering TV is so important; consider the chain of events that can really lead to success in finding customers. Content is key for success in online media, whether social, blogging, sharing to information leaders or even engagement on your own site. If you listen to most social media and web optimization firms, video is becoming very important to be successful online. Our experience is that groups who have a solid plan to produce video for TV and online distribution are going to have more success in their overall electronic marketing efforts.
The other thing to consider here is just how TV can be a catalyst for your entire strategy. Here is how it would work for you. Let’s say you have a product that has five key selling points. If you were to produce one good video on each of your selling points – you could also gain one or two good commercials from this same effort. Having someone experienced in video communication is key. If that group has golf experience can also be helpful.
Considering you have the right team and good messaging, you could affordably produce several good videos for each key selling point. Plus you could gain a series of instructional videos in the same effort. This would allow you to release one video each month for the entire year into your social media platform and on your website. Further, you can write new blog posts about the content in your videos. One strategy we use is to create a web show with different segments every two weeks. Each show provides content that we can write about over the two weeks in our social and blog tools. In fact the scripting process for the videos will help you with content for blogs, social media posts, and updating your website. Again the TV process is helping drive the social engagement platform and our web content.
So the question is where can you place TV advertising and gain success? There are several good options out there. First, consider placing your new commercials in key golf markets through spot cable. Comcast Spotlight can provide your company an affordable way to test your spots on Golf Channel or Business channels into key golf markets. You can even get affordable ROS spots running during MLB on networks like FSN and Comcast Sports Net. Here’s the thing, if you now have great video content, it is easy to test different messages and pricing to see what is working best.
There are also good regional golf programs that can help you reach your audience with solid TV spots. Again if you have great video from the above-mentioned efforts, many of these programs will use your videos inside the shows. This is especially true if the video is informative with high quality. I can tell you having produced 200+ hours of TV shows over the past 20 years Action Television is always interested in good content we can write into our shows. Plus, these programs can provide a lot of reach and penetration with plenty of frequency to get your message across. For example, we have a show here in Colorado called Best Golf Colorado that runs in prime time-slots and does very well with reach because it is targeted to the market. There are good shows in a lot of the key markets in the US.
There are also a few independent national programs that have extensive television reach and established online penetration. Shows like Golf Life, the national golf series for FSN and Comcast Sports Net, can guarantee an audience of well over 500,000 golf viewers through each episode. These shows reach large golf audiences through consistent airtimes and upwards of ten to twelve repeats of the show. If your product is featured and you develop a social media enticement, you now have a chance of getting direct sales. At minimum the TV message can help grow traffic to your social platforms that can become customers through further efforts.
One additional benefit of a solid TV plan is that you can redistribute video from your television production that can be used online to help grow your search engine optimization. Some of these shows like the aforementioned Golf Life have very well established video channels targeting golfers on places like iTunes, Hulu, YouTube, Apple TV, Roku, Vimeo, AOL, Yahoo and Google Video. Your informational videos or how to videos using your products can be posted to these online golf video networks with your keywords. These leading sites help you grow your search ratings if done correctly. In many cases you can leverage a media buy on the TV programs to gain additional reach within the online offerings. This can also be done with print media purchases, where groups like Golf Tips Magazine have solid online video options as part of a print package.
So consider that a solid TV plan and production of great informative video content can really help you across all of your online content needs. Start with good content and your social and online marketing strategies will work much better. We would be happy to discuss how we apply these strategies for many leading golf companies who we have worked with recently.
Wednesday, February 23, 2011
How companies can leverage video assets online
We always say that we help companies use video better. So what does that mean? Well today, I got a request from a production company who is doing some work for a large Convention Visitors Bureau. A lot of times this type of call means "no budget" or at least that is how the conversation starts. But remember this is a large CVB in a very popular travel market.
The budget or lack there of is beside the point because the footage they want is supporting a resort in the same market. In fact, this footage is for a company that owns several large resorts who we have done good work for. Our work is still running in their resorts and on their websites. So we obviously want to support the resort, regardless of the time frame when we last worked with the resort owners.
So based on this we should just get him footage and move on, right? Well, hold a sec. We are in business, the production business. Plus we are also in the business of helping groups organize their video assets with our MediaVision toolset and distribute them to drive social media and search optimization with BrandVision.
The process of pulling the video cost us something and more often than not it always costs more time than you think. If the shots are on drives, it could be easy, encode the footage and send it out. If the footage is on tapes, then you have a bigger issue. Either way it cost us to do the work.
Here's the point. The client has a lot of video, good HD video. Not only from us, but from other vendors and media groups. If they use an online asset tool like MediaVision - this problem is easily solved. But moveover, the clients video assets or footage is easy to share and get into the hands of many media groups and video companies. Plus the finished videos can be easily available to travel blogs and websites, etc.
Clients miss the opportunity and production companies have the delays or costs while someone digs up the video files or tapes. In today's fast paced online media space having your video organized, formatted and easily available online and mobile is so important. At the end of the day efficiency leads to more reach and penetration of the message. Time and money is saved.
Here is a quicklink to one the clients video that we placed on our MediaVision platform. It runs on the iPAD, mobile phones, etc. Just a small part of how BrandVision helps organizations and individuals use video better. The cool thing is we can back this media up in broadcast quality and easily upload the hi-res clips to MediaVision with a advanced download tool so other production companies can get to footage for editing.
Here is an example of how this clip is presented for a client - http://tinyb.it/222BD73E0B57C. MediaVision also allows us to brand a landing page for the client. Whether a company chooses to use our tools or something similar the ability to use online video management can really increase your use of video effectively.
To learn more contact Mike Murray at 303.539.7007 or visit www.brandvision.tv
The budget or lack there of is beside the point because the footage they want is supporting a resort in the same market. In fact, this footage is for a company that owns several large resorts who we have done good work for. Our work is still running in their resorts and on their websites. So we obviously want to support the resort, regardless of the time frame when we last worked with the resort owners.
So based on this we should just get him footage and move on, right? Well, hold a sec. We are in business, the production business. Plus we are also in the business of helping groups organize their video assets with our MediaVision toolset and distribute them to drive social media and search optimization with BrandVision.
The process of pulling the video cost us something and more often than not it always costs more time than you think. If the shots are on drives, it could be easy, encode the footage and send it out. If the footage is on tapes, then you have a bigger issue. Either way it cost us to do the work.
Here's the point. The client has a lot of video, good HD video. Not only from us, but from other vendors and media groups. If they use an online asset tool like MediaVision - this problem is easily solved. But moveover, the clients video assets or footage is easy to share and get into the hands of many media groups and video companies. Plus the finished videos can be easily available to travel blogs and websites, etc.
Clients miss the opportunity and production companies have the delays or costs while someone digs up the video files or tapes. In today's fast paced online media space having your video organized, formatted and easily available online and mobile is so important. At the end of the day efficiency leads to more reach and penetration of the message. Time and money is saved.
Here is a quicklink to one the clients video that we placed on our MediaVision platform. It runs on the iPAD, mobile phones, etc. Just a small part of how BrandVision helps organizations and individuals use video better. The cool thing is we can back this media up in broadcast quality and easily upload the hi-res clips to MediaVision with a advanced download tool so other production companies can get to footage for editing.
Here is an example of how this clip is presented for a client - http://tinyb.it/222BD73E0B57C. MediaVision also allows us to brand a landing page for the client. Whether a company chooses to use our tools or something similar the ability to use online video management can really increase your use of video effectively.
To learn more contact Mike Murray at 303.539.7007 or visit www.brandvision.tv
Tuesday, February 1, 2011
SKY Caddie SGX and Club SG GOLF 3.0 Sales Video
This video was produced for the 2011 PGA Merchandise Show, the largest show in the golf industry. ; Sky Golf, makers of Sky Caddie, hired Action Media to produce this video for their dealer sales presentation and booth demo.
Tuesday, November 23, 2010
Edwin Watts Golf Holiday Shoppers Guide
This commercial written and produced by Action Television for Edwin Watts Golf based on the Holiday Shopper's Guide on edwinwattsgolf.com and in catalogues.
Thursday, November 11, 2010
Grand Golf Adventure Recap for GOLF.com and Jeep
Action Television produced a five part series of videos for GOLF.com focusing on the Northern California Grand Golf Adventure. ; Jeep sponsored this sweepstakes where a lucky winner was treated to a tour of golf courses including Half Moon Bay, Pasatiempo and Poppy Hills in Pebble Beach.
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